Hi, I’m Martina Mustafova.
I'm Martina Mustafova — a writer and cultural consultant based in Sofia, Bulgaria. I work with filmmakers, authors, game developers, and institutions who need someone who understands how stories carry — and sometimes damage — the cultures they depict.
My background is genuinely varied: corporate crisis management, grassroots activism with Roma communities and refugees, a decade in Jungian depth work, and over fifteen years of professional writing across every register — fiction, policy, journalism, ghostwriting, script.
What this produces is an unusual combination: I can enter a creative project at the level of symbol and archetype, and I can also track what a character's psychology implies for plot structure on page forty-three.
pixar animation studios
Advising on Romani representation together with my husband Pepi Mustafov, as part of a Cultural Advisory group.
consulting experience
United NAtions
Writing consultant for internal documentation, communication, and procedures for the e-delegate devision in the New York office.
Novelists & Authors
Female psychology, Balkan and Slavic mythology, Jungian archetypes, fairytale structure.
Screenwriters & Game developers
Character formation, Hero's Journey, cultural symbolism, world-building.
Activism & Community work
My consulting work is inseparable from my community work. I don't write about marginalized cultures from the outside — I've spent years alongside them.
RAZLIV ORPHANAGE (2013-2017)
Part of a volunteer group in Hewlett-Packard that organized regular educational and interactive activities for the 40+ children in the orphanage in Razliv, Bulgaria.
BUWEDDA UGANDA (2014-2015)
Online Communications Manager for the nonprofit organization BUWEDDA UGANDA which is working with ill, disabled, and marginalized women in Uganda.
UNA bulgaria (2016-2018)
Coordinator of projects for social inclusion of refugees as part of the United Nations Association in Bulgaria, more specifically language exchanges and cultural events.
ATD FOURTH WORLD (2020-2022)
Part of a volunteer group organizing educational and creative workshops for children in the Zaharna Fabrika Romani community - where I ended up meeting my now-husband and creative partner Pepi Mustafov.
I spent over a decade in corporate management — leading crisis response, working with international teams, and advising clients including BP and Ferrero. That world taught me how systems fail and how narratives are used to obscure or reveal that failure. Combined with a decade in Jungian analysis, it produced something I haven't found in many other consultants: an ability to work simultaneously at the level of symbol and structure, instinct and argument. That's what I bring to every project.